The City of Charles Sturt - Kitchen Caddy Animation
The City of Charles Sturt - Kitchen Caddy Animation
The City of Charles Sturt - Kitchen Caddy Animation
In collaboration with the City of Charles Sturt, this 60-second animated video was created to promote the “Why Your Kitchen Needs a Caddy” campaign. From character design to final animation, the project features a lively kitchen caddy character educating viewers on the benefits of food scrap recycling — all brought to life with a catchy, upbeat jingle and clean, engaging visuals across video, print, and social media.
In collaboration with the City of Charles Sturt, this 60-second animated video was created to promote the “Why Your Kitchen Needs a Caddy” campaign. From character design to final animation, the project features a lively kitchen caddy character educating viewers on the benefits of food scrap recycling — all brought to life with a catchy, upbeat jingle and clean, engaging visuals across video, print, and social media.
In collaboration with the City of Charles Sturt, this 60-second animated video was created to promote the “Why Your Kitchen Needs a Caddy” campaign. From character design to final animation, the project features a lively kitchen caddy character educating viewers on the benefits of food scrap recycling — all brought to life with a catchy, upbeat jingle and clean, engaging visuals across video, print, and social media.
Understanding the environmental impact of food waste was central to shaping the campaign’s message. We explored council sustainability goals, community behaviours, and similar waste education campaigns to inform both tone and strategy. This research helped us balance clarity with personality, ensuring the content would resonate with a broad local audience while aligning with the City of Charles Sturt’s communication goals.
Understanding the environmental impact of food waste was central to shaping the campaign’s message. We explored council sustainability goals, community behaviours, and similar waste education campaigns to inform both tone and strategy. This research helped us balance clarity with personality, ensuring the content would resonate with a broad local audience while aligning with the City of Charles Sturt’s communication goals.
Understanding the environmental impact of food waste was central to shaping the campaign’s message. We explored council sustainability goals, community behaviours, and similar waste education campaigns to inform both tone and strategy. This research helped us balance clarity with personality, ensuring the content would resonate with a broad local audience while aligning with the City of Charles Sturt’s communication goals.
Year
-
Client
City of Charles Sturt
Category
Educational
Product Duration
6 Weeks
Research
Research
RIGGING
storyboard
Colour
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