This kinetic typography piece was created as part of a digital campaign for a local gym, designed to energise and inspire their audience. The animation features dynamic footage of a barbell lift paired with bold, expressive type that reinforces the core message: Anything but average.

Using rhythmic transitions, type scaling, and movement synced to the action, the graphic emphasises strength, focus, and the pursuit of excellence. The gritty visual texture and sharp motion align with the gym’s branding, appealing to a community that values intensity and transformation.